This is a group activity:
- Look for TWO companies that have failed to create or manage their corporate identity. Answer the following questions:
- What is the problem? What led to the failure or mismanagement of the companies' corporate identity? Examine their identity mix and provide examples of how they have failed to create a corporate identity.
- What did the companies do to fix this problem? If they have not done anything, then provide SPECIFIC suggestions on how they can improve their corporate identity. You can provide examples of how you are going to rebuild their identity - symbolism, communication.
- Look for TWO companies that have successfully created and managed their corporate identity. Provide examples of their identity mix and explain what they did in order to ensure that their corporate identity is well managed.
- This will be presented by each group next week, so make sure you have a Powerpoint/Keynote presentation ready.